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Insight into Buyer Behavior

Google has launched a limited test of several new reporting tools that work with its Analytics site to offer marketers more insight into the channels used by consumers before making an online purchase. Similar to AdWords Search Funnels, the reports include one that uses diagrams to show which mix of channels reaps the most conversions and another that breaks out how many sales were assisted and completed by any given channel.

Google 4.0 - Activity

Google is factoring activity more heavily in their rankings. The algorithm "Caffeine Update", places a much greater emphasis on activity and freshness.

Google AdWords Adds New Tab Named Dimensions

Instead of reports, Google will be migrating to something new called Dimensions. You can access this by logging into your Adwords account.

What's New in Local Search

It's commonplace for Google to constantly test and tweak new features, but it's not as common to see them doing so many this openly. This month Google has been hard at work putting Google Maps into the search results and testing out some great new features.

Increasing Your Site's Chances of Getting Site links

Now that you've done the work to get your site ranked in Google it's time to take a look at where Google is sending your customers once they find you. Do they provide a link to your site? Is it accurate? Does it take them to the most effective page on your site? These are very important questions that you need to be sure you have the answers to and continue to check in on.

Google Emphasizes the Importance of Breadcrumb Navigation

Google has decided to tweak the way they display search results once again. This time they've taken what used to be the actual URL of the page you're about to click on and made it more user friendly.

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